The End of Sitecraft. The Beginning of Something Greater
Dear Subscriber,
I’ve got something important to tell you.
One week ago, I made a decision I should have made a long time ago.
I’ve outgrown Sitecraft.
When I first started it, the mission was clear: help people build better websites.
And it served its purpose — it attracted readers and let me share what I knew.
But something began to feel off.
I realized I didn’t want to just talk about websites anymore.
I don’t want to be boxed into the narrow niche of pixels and plugins when what really matters is much bigger:
Decision-making.
Mental models.
Systems thinking.
Psychology, philosophy, and the messy art of building something from nothing.
In other words, the full picture of solopreneurship.
So I’m switching lanes.
No. Scratch that. I’m upgrading the vehicle.
Sitecraft is now Mindcraft.


And starting today, I won’t be publishing any new articles on Sitecraft again.
But don’t worry, all previous articles will stay live and accessible.
They’re part of my journey, and maybe yours too.
From now on, everything new will be on Mindcraft.
It’s the evolved version of Sitecraft… same spirit, but wider, deeper, more powerful.
I’ve already started publishing articles there. (You can check them out here.)
To make the switch easier, I’ll be moving the Sitecraft email list over to Mindcraft.
So if you’re getting this email, you’ll automatically receive updates from Mindcraft going forward.
If the new direction doesn’t resonate with you… no hard feelings. You can unsubscribe anytime.
But if you're curious…
If you’ve ever felt like you’re meant for more…
If you care about mastering your mind as much as your craft…
Then I think you’re going to love what’s coming.
Welcome to Mindcraft.
— Bechem Ayuk


Woohoo! 🎉 Cheers to growth and the next level! ✨
My best wishes on your new focus Bechem! I think the change in tack is warranted.